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U.S. PRINTING PRESENTS
APR
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Bruce Wiggins
The Way I See It
 

I read this inspirational quote by Brianna Wiest and thought it was a great reminder for all of us:

“If someone is falling behind in life, you don’t have to remind them. Believe me, they already know. If someone is unhealthy, they know. If someone is struggling in their relationships, with money, with self-image, they know. It’s what consumes their thoughts each day. What you need to do for those who are struggling is not to reprimand, but encourage. Tell them what’s good about their lives, show them the potential that you see. Love them where they are. When we can’t see clearly for ourselves, we need others to speak greatness over us. People don’t need you to tell them what’s wrong with their lives, they already know. They need you to reassure them that they can still make it right.”

Here’s the way I see it: A word of encouragement during failure is worth more than an hour of praise after success.

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Idea
Idea of the Week
3 Fundamentals for Nailing Your Direct Mail Marketing
USE THE RESULTS TRIANGLE TO SHAPE YOUR MARKETING STRATEGY

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Like oxygen is to breathing, the right strategy is to direct mail.

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper:

  1. A marketing message
  2. A media to deliver the message
  3. A market to receive and respond to it

The Marketing Results Triangle

Called the Results Triangle, each part of this polygon feeds the others. But if the elements aren’t perfectly synchronized, marketing loses its power. There are several ways to render the model powerless, for example:

  • Right Message – Wrong Market – Right Media
  • Wrong Message – Right Market – Right Media
  • Wrong Message – Wrong Market – Wrong Media

And so on.

437-MarketingResultsTriangle.jpgWhen you want to achieve stronger sales, you must get all three parts functioning in sync. This process begins with identifying the target audience. How can you choose the right message or media if you don’t know precisely who you are trying to reach? It’s impossible. So, your “who” will dictate the message and the media.

Who are your key customers? If you are already selling, take a look at your current clients and identify commonalities. Do you tend to sell more to accountants and CPAs? Perhaps to men who are NRA members and belong to a shooting range? If you can identify specific markers, you can flush out prospects using commercial mailing lists.

Like this:

One chiropractor noticed his most faithful clients shared two commonalities: they subscribed to Prevention magazine and paid for clinic services using an American Express card. This practitioner used that information to rent address lists for both the magazine and the cardholders, then targeted duplicates who lived in precise zip codes. For around $26 each, he found 27 prime names and eventually got 11 into the office (a 40% response!). Nine became patients, producing over $27,000 in revenues and offering their own referrals.

Once you get smart about finding your WHO (the market), selecting your message and media components will be clear. Use the Results Triangle to shape your strategy and get the momentum flowing!

See more great ideas like this!
Click here to visit the U.S. Printing - Ideas Collection.
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MARKETING
Marketing Tip
Verbal Softeners
IMPROVE YOUR CONFLICT RESOLUTION

Softening your message in business and marketing communications can help you appear more gentle and polite.

If you are providing disappointing news via email, live chat, or social media, adding a few strategic verbal softeners can help you lessen the impact and improve your conflict resolution in customer service. For example, customers respond better to words like likely, typically, or occasionally, rather than always or never.

Here are a few comparisons to show how diplomatic phrases can help soften your communications:

  • "No." vs. "I'm very sorry, but we cannot do that."

  • "We are out of stock." vs. "Unfortunately, it looks like this item is out of stock.

  • "That rarely goes on sale." vs. "I believe we occasionally provide exclusive discounts on that."

  • "We can't return that." vs. "I'm afraid the return window has expired."

  • "What is your account number?" vs. "May I have your account number, please?"

  • "I will make a note of this." vs. "We appreciate you taking the time to let us know."

While there can be times when using direct, straightforward language is the best approach, softening the message can often be perceived as more gracious than a short reply. If you'd like help creating print marketing to communicate with your audience, call us today!

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Uncommon Product
Logo Stickers
BRAND LABELS TO CUSTOMIZE PACKAGES

Logo stickers are a fun, versatile, and budget-friendly marketing solution fully customizable in size and shape to showcase your brand effectively.

Common ways to use logo stickers are to give them out with purchases or hand them out as marketing swag at events. They can also double as brand labels to customize packages and mailings. Schools, clubs, and other organizations can use logo stickers as prizes to boost school pride or as a creative fundraising tool.

To enhance your logo stickers' design or make them more memorable, consider using a die-cut shape or a unique finishing touch, such as foil stamping. Our team is eager to help you create the perfect logo sticker your audience will love. Give us a call today!

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Tech Tip
Convert Google Slides to PowerPoint
POPULAR CHOICES FOR CREATING SLIDESHOWS AND PRESENTATIONS

Regardless of which tool you prefer, Microsoft PowerPoint and Google Slides remain popular for creating slideshows and presentations. Did you know that you can easily upload a PowerPoint file into Google Slides, and it will appear and function the same? 

Here’s how to convert Google Slides into a PowerPoint Presentation: Open your Google Slides Presentation. Click “File” in the upper left corner, hover over Download, and then click “Microsoft PowerPoint (.pptx).” After a dialogue box appears, click Convert and choose where to save your presentation as a .pptx file.

If you need help converting images or other documents for your important printing projects, our team would be happy to help. Give us a call anytime.

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Fun
Fun@Work

Spotlight Recipe

Jen Atkin’s Omelet

Did You Know?

Licorice Fun Facts

Printing Quiz

When your printer refers to a die, they mean...

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